Tag: Marketing

Meaning of Marketing Marketing in the pragmatic sense is composed of three key activities: Marketing is not only with attracting customers but also with retaining customers. Definition of Marketing American Marketing Association-1960 The performance of business activities that direct the flow of goods and services from the producer to consumer or user. American Marketing Association-2004 […]

Meaning The buyer behavior relates to the purchase behavior of individuals, groups and organizations who buy products to meet their needs and solve problems. Philip Kotler- Buying behavior is the decision processes and acts of customers involved in buying and using products. Buyer behavior is the study of how individuals and groups make their decisions […]